Custom Pools Long Island
The homepage proof organizes pool construction, renovation, service, and project imagery around a clear visual identity. A later logo file shows the brand continuing to evolve.

Selected client work
These projects span identities, websites, print, and photography from the middle chapters of my practice. Some began before the partnership years and continued through them. The work is shown as collaboration with clients and colleagues, with concepts and proofs labeled for what they are.
A fuller project story
Logo development, menus, signage, window graphics, website materials, and venue imagery formed one long-running project. The archive has enough surviving work to follow the identity from page to place.
Explore the Birchwood projectSurviving proofs and mockups. They document the design at the time, rather than the current state of each site.
The homepage proof organizes pool construction, renovation, service, and project imagery around a clear visual identity. A later logo file shows the brand continuing to evolve.

A farm identity applied to a full homepage composition, with edited produce imagery in the same archive.

Mano’s Pita Chips has two polished image sets in this archive: packaged product and plated food.
I contributed the brochure work as a personal donation to Kindness Over Muscular Dystrophy. Being part of it mattered to me.
These identities moved into cards, vehicles, menus, social imagery, or other real applications. Open an entry for the selected artwork.
Affordable CesspoolMascot, logo, and truck artwork.↗
Nicole NarayanMobile Motivation identity and card.↗
M&M SteelMark and business-card application.↗
RitewayPlumbing and heating identity guide.↗
Brand DoneFinal identity artwork.↗
BAAMGraphic-installation identity and color system.↗
Silky Sullivan ProductionsEquestrian production identity.↗
TurnKeeBuilder and remodeler logo.↗
Island DiversifiedCompact identity artwork.↗
Neptune’s Taphouse & EateryColorful identity and coaster artwork.↗