The Adaptive Graphics years · 2004–2015
Before the agencies, systems, and AI consulting, I was a teenager from Port Jefferson learning how businesses work from inside a stone wholesaler. D&A Granite & Marble became my first website. This is the visual trail of what came next.
Original archive artwork and project photography, shown as surviving pieces rather than a recreated website screenshot.
I built my first site in a Word document, centered the images, added a head and body, saved it as HTML, and put it on a host. I charged $250.
I remember building the first version at about 19. The surviving artwork here was saved in 2004. The work grew out of the industry I knew through my father and my inside-sales job at Stone World Imports; the archive holds stone-textured navigation, logo art, and kitchen photography, including Blue Bahia granite.
From image-sliced pages to full site proofs, product graphics, and trade-show production. Dates come from the selected files’ modification times.
My own early site concept used image slices, a compact navigation, and a visual portfolio. The surviving files show the move from a first client site into a named freelance practice.
Website concept · archived October 30
The Silent Snooze archive follows a product through sell sheets, carton artwork, scent variants, and retail display graphics. Its earliest selected sell sheet is dated 2005, with later package and display files across several years.
Retail sell sheet · archived April 11 · See the packaging work
K&K Marble’s web revision folder contains gallery assets and project photography. It is a reminder that the trade relationships behind the first site continued into later work.
Web gallery image · archived November 7
The Team Speed work is a favorite from this period. Three surviving proofs show how the same motorsport identity could move among Lamborghini, pit-lane, and BMW compositions.
Web header proofs · archived July–August
The Bright Smile archive includes rendered graphics for three pen products. The shared visual system connects each item while making its use clear.
Product renderings · archived July 20 · See packaging & print
PC Advantage has both logo development and a website proof in the archive. Together they show an identity being applied to a full digital page.
Website proof · archived January 10 · See the logo
This is one of the more complete site compositions in the archive: products, service information, navigation, and a clear Verizon retail context all share the page. It is a strong example of the web work growing in scope.
Website concept · archived April 15
The earlier Team 13 Strength artwork is preserved alongside later shield and weightlifting treatments. Together, they give this athletic identity a longer story than a single mark.
Identity artwork · See the full Team 13 sequence
I developed these logo rounds for Beth Stern’s Pawfect Smile project. Four surviving proof sheets show the progression through typography, paw prints, a bone silhouette, and color.
Logo explorations · Explore all four rounds
After years of package and display work, the product line also appears in a full website concept. It connects the Silent Snooze identity to the wider Incredible Scents business.
Website concept · archived May 24 · Explore the packaging
The long-running product work expanded into floor and shelf displays. The rendering and retail sell sheet show how the packaging identity was carried into a full display presentation.
Retail display artwork · See the display sequence
This project has an unusually complete trail: logo explorations, a final mark, business card, and multiple site proofs. The microphone and cable became a graphic thread across print and web; later site layouts put the studio’s imagery and music at the center.
Logo finalized October 29; site proofs archived November–December · See the logo process
A dedicated property website for Whitewood Point in Lloyd Neck, with Daniel Gale Sotheby’s International Realty branding. The archived proof connects a waterfront aerial image to the property’s history, tour, survey, brochure, and gallery.
Original website proof · preserved in the White Wood Point project folder
The archive contains logo work and a run of site proofs for Lux Graphic Imaging. This later proof shows a bright visual system applied to services and examples of the work.
Website proof · archived May 24 · See the mark
A later proof for Adaptive Graphics uses a wider, image-led layout. I had also begun moving into photography around this period; the proof shows how central imagery had become to the work.
Site redesign proof · archived October 1 · See the photography sequence
Five pages survive in the original layout file, including the home page and events calendar. The black-and-white identity sits over warm venue photography, then carries into quieter interior pages.
Five-page site layout · archived December 20 · See the mark
I was stepping into photography during the Adaptive Graphics years. This seven-image site sequence brings together shoreline light, texture studies, night reflections, and quieter moments at home.
Photography · Open the photography collection
Running the graphics department at Gilbert Displays put me inside high-end exhibition, retail, and architectural work. Roughly 40 trips to Las Vegas and the people who helped me grow made this a defining chapter in my working life.
After leaving Gilbert Displays, I won this Canon booth work as an Adaptive Graphics freelance contractor and developed the layouts independently. The surviving InfoComm files include panel artwork, a camera promotion, a wall graphic, and a placement plan that shows how the printed pieces fit the booth.
Large-format booth artwork · archived June 2014
Energy Wise Construction belongs to a longer personal relationship than the 2014 files alone can show. The archive holds a homepage concept and later business-card production art, carrying the same identity from screen to print.
Homepage concept archived July 9; final card files November 20 · See the card
The Lumber List Express folder contains a homepage proof and a WordPress backup. By this point, the archive records complete sites alongside design assets.
Homepage proof and site backup · proof archived April 8
A longer client-work chapter
Identity, web, print, and photography projects continued through the following years. The Birchwood relationship spans more than one chapter; later work includes Custom Pools, Sujecki Farms, Mano’s Pita Chips, and the KMOD brochure I made as a personal donation.
Explore selected client work
The current chapter
Today, I work across Holistic Tech Solutions and Long Island Web Systems, and as a co-founder of New Paltz Marketing. The path from that first site to web systems and AI consulting has also taken me through the Catskills and Las Vegas. See what I am working on now.
