2008
PC Advantage
The final wordmark pairs a compact woven symbol with restrained type. The folder also has an earlier sheet of substantially different logo directions.
Adaptive Graphics archive · identity work
Logo design has always been part of the work.
A logo has to make sense on its own, then keep working on a website, a business card, a package, or a sign. These surviving marks and proof sheets show both the finished artwork and some of the choices behind it.
A microphone, a cable, and a studio.
The Harmolin folder preserves a design progression in one day: typography trials, microphone and cable variations, and an alternate mixer direction. The final art carries the microphone and cable forward into the website and card.
The choices behind the mark
These are labeled A, B, and C in the source files. They are process sheets, not three separate finished identities.
A commission I still remember.
I developed these logo rounds for Beth Stern’s Pawfect Smile project. It was one of those commissions that made the freelance practice feel real, and it remains a proud memory.
The four sheets show the idea taking shape: wordmarks and paw prints, then a bone silhouette, a pet dental pen descriptor, and different color treatments. These are the original explorations, rather than a claim that every option was used.
An identity with room to grow.
Team 13 is another project I wanted to bring back into the record. The files span an earlier Strength wordmark, a later weightlifting treatment, and the shield and Performance identity.
Across the years
More identity work
Selected final art and exploration sheets from the archive. File dates describe the surviving artwork, not necessarily the start or publication of each identity.
2008
intelliWHITE by bright
This logo concept accompanies the Bright Smile product work. It treats the brand name as the main visual element, ready to travel across the small pen products.
2010
A mark for my own practice
One of the archived Adaptive Graphics wordmarks shows the quieter side of the identity, well apart from the image-heavy site designs of 2004 and 2013.
2012
Lux Graphic Imaging
The archived logo board shows two wordmark treatments and color references. The identity also appears in an extended website design sequence.
2013
Beauté de Femme
A round of logo options preserved as one sheet. It belongs here as visible decision-making rather than being presented as a final chosen mark.
2013
Amityville Music Hall
The script mark and small performance icons anchor the site layouts. The archive holds the logo artwork and a five-page website layout.
2015
Sung Wo
This restaurant mark combines Chinese characters, a serif name, and a small descriptor. The folder contains both image and editable logo files.
More client identities
Selected artwork from projects that also lived on websites, cards, signs, menus, and vehicles.
Affordable CesspoolA mascot and logo system that extended to a truck design.
Custom Pools Long IslandA logo refresh alongside a full website proof.
Sujecki FarmsFarm identity used in the website mockup and other graphics.
Nicole NarayanMobile Motivation identity carried into a business card.
M&M SteelAn industrial mark shown in its card application.
RitewayA plumbing and heating identity with a compact color guide.
Brand DoneA final wordmark and clock motif from the logo archive.
BAAMA vivid graphics and installation mark with a defined palette.
Silky Sullivan ProductionsHorse imagery, type, and a film-strip base form the production mark.
TurnKeeA lock-and-gear symbol for a builder and remodeler.
Island DiversifiedA compact geometric mark from the identity files.
Neptune’s Taphouse & EateryColorful identity artwork applied to the coaster design.
East End Hand SurgeryLogo explorations alongside an early website proof.